Pearl Insurance Web Reform
Winner of the 2015 PIMA Gold Award in Self Promotion
I worked as the lead Front End Developer and UI/UX Designer on the Pearl Insurance Web Reform project. The goal was to upgrade the Pearl Insurance online presence to unify the brand's digital presence, with sub-goals of upgrading the platform it ran on and the user experience. This meant a full content audit of the existing site, and creating the strategy of how we approached our customers digitally. The new site is actually a cluster of microsites, developing a 'content is king' approach to inform and focus on each customers' needs. From the wireframes to prototypes to finished product, I was involved in the entire design process of re-engineering the to be faster, more SEO friendly, and secure.
I created the design standards for Pearl Insurance, as well as the sub-branding for the verticals; this included developing singular colors for actions and each vertical, using iconography through out the site, and using a clean, stripped down, flat style. I gave art direction over the iconography, vidography, and typography used on the site. I also, post launch, created the documentation from the style guide to the sitemaps of how the site works that has been used internally by our IT, Business Development, and Marketing departments to maintain brand standards across other Pearl branded projects.
Additionally, I created the responsive theme that the site runs on; this includes writing the customized menus, jQuery, and layouts. These were created with a Bootstrap framework to create modular pages that can adapt to our needs as the content dictates. I also made the front-end theme changes to our online ColdFusion forms to provide our users a seamless experience, and to prep the code base for the ASP.Net upgrades of those forms. All of these front-end efforts, as per company regulations, have support back through IE 8.